Dreyer's

Big idea: The big chill
 
Target market: Movie fans and movie goers. Dreyer's will target them through platforms such as Hulu, Buzzfeed, twitter and more.
Dreyer's Cookies n Cream

"You're Gonna Need A Bigger Boat." Get steady, cookies n cream will be a flavor explosion in your mouth. Slow churned ice cream means half the fat and all the taste. Now that's something to have a big grin about.

Dreyer's Chocolate chip

"Come Play With Us." Take a break, even two. You can rest assured knowing that Slow Churned ice cream means half the fat and all the taste. Because all work and no play never works out.

Dreyer's Vanilla

"Say Hello To My Little Friend!" Great just became the greatest. Slow Churned ice cream means half the fat and all the taste. Grab a spoon and take a deep dive.

Mockup

Mockup cinemas

Buzzfeed mockup

Buzzfeed Quiz

Buzzfeedmockup

Buzzfeed

Buzzfeedmockup

Buzzfeed

Buzzfeed results

Peanut Butter Cup

Buzzfeed results

Chocolate Chip

Buzzfeed results

Rocky Road

Hulu_Dreyer's

Ads based on what shows playing: The L word

Hulu_Dreyer's

Ads based on what shows playing: Cyberwar

Hulu_Dreyer's

Ads based on what shows playing: Killing Eve

Dreyer's Twitter

Dreyer's Twitter

Dreyer's Twitter

Dreyer's Instagram

Dreyer's Instagram

Dreyer's Instagram

Dreyer's buckets

Awarded bronze in Addys.
Finalist in Spring Show.
Copywriting: Peter Westberg
Art Direction: Peter Westberg & Angelie Censon
© Peter Westberg 2020
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