Dreyer's

Big idea: The big chill
 
Target market: Movie fans and movie goers. Dreyer's will target them through platforms such as Hulu, Buzzfeed, twitter and more.
Awarded bronze in Addys.
Finalist in Spring Show.
Copywriting: Peter Westberg
Art Direction: Peter Westberg & Angelie Censon
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© Peter Westberg 2020