Dreyer's
Big idea: The big chill
Target market: Movie fans and movie goers. Dreyer's will target them through platforms such as Hulu, Buzzfeed, twitter and more.
 "You're Gonna Need A Bigger Boat."
Get steady, cookies n cream will be a flavor explosion in your mouth. Slow churned ice cream means half the fat and all the taste. Now that's something to have a big grin about. |  "Come Play With Us."
Take a break, even two. You can rest assured knowing that Slow Churned ice cream means half the fat and all the taste. Because all work and no play never works out. |  "Say Hello To My Little Friend!"
Great just became the greatest. Slow Churned ice cream means half the fat and all the taste. Grab a spoon and take a deep dive. |
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 Mockup cinemas |  Buzzfeed Quiz |  Buzzfeed |
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 Buzzfeed |  Peanut Butter Cup |  Chocolate Chip |
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 Rocky Road |  Ads based on what shows playing: The L word |  Ads based on what shows playing: Cyberwar |
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 Ads based on what shows playing: Killing Eve |  |  |
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Awarded bronze in Addys.
Finalist in Spring Show.
Copywriting: Peter Westberg
Art Direction: Peter Westberg & Angelie Censon