Big idea: The big chill
Target market: Movie fans and movie goers. Dreyer's will target them through platforms such as Hulu, Buzzfeed, twitter and more.
"You're Gonna Need A Bigger Boat."
Get steady, cookies n cream will be a flavor explosion in your mouth. Slow churned ice cream means half the fat and all the taste. Now that's something to have a big grin about.
"Come Play With Us."
Take a break, even two. You can rest assured knowing that Slow Churned ice cream means half the fat and all the taste. Because all work and no play never works out.
"Say Hello To My Little Friend!"
Great just became the greatest. Slow Churned ice cream means half the fat and all the taste. Grab a spoon and take a deep dive.
Peanut Butter Cup
Ads based on what shows playing: The L word
Ads based on what shows playing: Cyberwar
Ads based on what shows playing: Killing Eve
Awarded bronze in Addys.
Finalist in Spring Show.
Copywriting: Peter Westberg
Art Direction: Peter Westberg & Angelie Censon