Netflix

Big idea: Feeling like
 
Target market: Subscribers of the platform and new subscribers are targeted through Twitter, OOH and individual messages on subscribers accounts enhances views and clicks.  
Netflix billboards

Netflix billboards

Netflix billboards

Mockup

Mockup phone

Subscribers get 
examples on new shows based on
 what genre they just finished watching 
as they might be experiencing 
Post-series depression.

Mockup phone

Subscribers get 
examples on new shows based on
 what genre they just finished watching 
as they might be experiencing 
Post-series depression.

Mockup phone

Subscribers get 
examples on new shows based on
 what genre they just finished watching 
as they might be experiencing 
post-series depression.

Twitter

Netflix sends tweets to famous psychiatrists.

Twitter

Separate trailer on the page.

Awarded Bronze in Addys. 

Copy & art direction:

Peter Westberg

© Peter Westberg 2020
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