Netflix
Big idea: Feeling like
Target market: Subscribers of the platform and new subscribers are targeted through Twitter, OOH and individual messages on subscribers accounts enhances views and clicks.
 |  |  |
|---|
 |  Subscribers get
examples on new shows based on
what genre they just finished watching
as they might be experiencing
Post-series depression. |  Subscribers get
examples on new shows based on
what genre they just finished watching
as they might be experiencing
Post-series depression. |
|---|
 Subscribers get
examples on new shows based on
what genre they just finished watching
as they might be experiencing
post-series depression. |  Netflix sends tweets to famous psychiatrists. |  Separate trailer on the page. |
|---|
Awarded Bronze in Addys.
Copy & art direction:
Peter Westberg
