Big idea: Humans do it better
What is better? Robot assistants or humans? The answer is pretty obvious.
Pampers radio adPampers
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Subscribers of the brand would get this in their inbox.
Incorrect grammar in the email will make the target market curious or sceptical.
ERROR 404 page leads to the verification page. Pampers can track clicks.
Twitter taunts at Sophia the Robot would make technology interested and young parents intrigued to click on the link. (Real tweet from Sophia the Robot.)
Target market needs to verify that they are not a robot. Pampers is making fun of verifications systems.
Granted purchase code.