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Copywriter
Pampers
Big idea: Humans do it better
What is better? Robot assistants or humans? The answer is pretty obvious.
Pampers radio adPampers
00:00 / 01:00
![]() Subscribers of the brand would get this in their inbox. | ![]() Incorrect grammar in the email will make the target market curious or sceptical. | ![]() ERROR 404 page leads to the verification page. Pampers can track clicks. |
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![]() Twitter taunts at Sophia the Robot would make technology interested and young parents intrigued to click on the link. (Real tweet from Sophia the Robot.) | ![]() Target market needs to verify that they are not a robot. Pampers is making fun of verifications systems. | ![]() Granted purchase code. |
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