Pampers

Big idea: Humans do it better
 
Target market: Pampers will target new parents and subscribers of the brand. Through social media taunts, radio and websites, Pampers will get a better tracking of clicks and engagement with Pampers itself.
Pampers radio adPampers
00:00 / 01:00
Email subscribers

Subscribers of the brand would get this in their inbox.

Mail Dobot

Incorrect grammar in the email will make the target market curious or sceptical.

Error404 Dobot

ERROR 404 page leads to the verification page. Pampers can track clicks.

Twitter Pampers

Twitter taunts at Sophia the Robot would make technology interested and young parents intrigued to click on the link. (Real tweet from Sophia the Robot.)

Discountpage

Target market needs to verify that they are not a robot. Pampers is making fun of verifications systems.

Verify

Granted purchase code.

© Peter Westberg 2020
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