Pampers
Big idea: Humans do it better
Target market: Pampers will target new parents and subscribers of the brand. Through social media taunts, radio and websites, Pampers will get a better tracking of clicks and engagement with Pampers itself.
Pampers radio adPampers
 Subscribers of the brand would get this in their inbox. |  Incorrect grammar in the email will make the target market curious or sceptical. |  ERROR 404 page leads to the verification page. Pampers can track clicks. |
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 Twitter taunts at Sophia the Robot would make technology interested and young parents intrigued to click on the link. (Real tweet from Sophia the Robot.) |  Target market needs to verify that they are not a robot. Pampers is making fun of verifications systems. |  Granted purchase code. |